Tuesday, May 21, 2013

Antonio Moura Santos - NDA & Contractual Agreement Drafts

Antonio Moura Santos - Non Disclosure Agreement & Contracts 


The Antonio Moura Santos books helps marketers conduct business online.  We provide drafts of contracts and non-disclosure agreements.  

We have been asked many times to provide a draft copy of a full Non Disclosure Agreement.  The nature and specifics of any NDA should be discussed with an attorney.  This is a good draft example to begin with.


1.      Confidential Information and protection:

1.1         For purposes of this Agreement, the term “Confidential Information” means all information/concepts/products provided by the Company hereunder and information concerning any aspect of the Company’s business or proposed business that is not generally known and that: (i) relates directly to the business or assets of the Company. (ii) Relates directly or indirectly to the subjects specified in Exhibit A to this Agreement, which is an integral part thereof. This includes, tapes, video tapes (in any and all formats, magnetic and nomagnetic) DVD’s as well as by any digital means of storage)

                        The term “Confidential Information” shall include, but shall not be limited to, the system, processes and all documentation relating, documents and drafts, inventions, discoveries, know-how, ideas, computer programs, concepts, designs, algorithms, processes, and structures; marketing methods and techniques, editing and producing video tutorials, lesson plans, SEO (Search Engine Optimization), Social Marketing, Generating Web Traffic, Penetrating Online Established Communities to Influence Online User & Web Activity, product information; research and development information; lists of clients and other related information; financial data and information; source code and software (whether belonging to our company or not), business plans and processes, improvements and developments; and any other information of Company that Company shares with Recipient or that Recipient should know, by virtue of Recipient position or the circumstances in which Recipient learned it, should be kept confidential. Confidential Information may or may not be labeled as “confidential.” Recipient shall use common sense and good judgment when determining whether unlabeled information is confidential, and Recipient regard any information not commonly known and that Recipient not sure whether is confidential or not as confidential. 

1.2              The Recipient shall carefully restrict access to the Confidential Information to those of its officers, directors, and employees who need such access in order to participate on behalf of the Recipient in the analysis and negotiation of a business relationship or any contract or agreement, or the advisability thereof, with or involving the Company. The Recipient shall advise each of the persons to whom it provides access to any of the Confidential Information pursuant to the foregoing sentence that such persons are strictly prohibited from making any use, publishing or otherwise disclosing to others, or permitting others to use for their benefit or to the detriment of the Company, any of the Confidential Information.
 

Antonio Santos Moura - Non Disclosure Agreement & Contracts

Monday, November 5, 2012

Antonio Moura Santos - Online Marketing Trends

Antonio Moura Santos - Online Marketing Trends

Over the past decade, Antonio Moura Santos has been researching friends and colleague subject who have lost their ability to handle personal relationships.  Fact is, today we all use Facebook, Twitter, SMS, WhatsApp and several other methods of communication - yet we've forgotten how to communicate directly.

Many of you may have read the Antonio Moura Santos Marketing Trend Book that was released online around 2 years ago.  Since then many new exciting things have happened online.

Today, the majority of the world belongs to one social community or another.  The majority of us have multiple profiles on Twitter, Facebook, etc.  But have we really lost that human touch?  Our report shows how different societies are accepting of this new found social technology. Is Portugal online social behavior the same as the United Kingdom?  These are questions our report asks and seek to answer.

When I was a child, there was a place.  It was called "Outside".  Most parents instructed their children to play outside til the street lights came on.  Today, most kids are indoor playing video games and communicating with their peers.  So really times have changed.

The most important thing we can do as a society is really pay attention to how the social communities are affecting our peers.  It's a proven fact that sitting next to the computer for long periods of time causes damage to certain emotions as they lie dormant to be mentally entertained via the screen.

Have we as a society replaced words and presence with a computer or cellular phone screen conversation?  Where does that leave society in the future?